PCD Pharma

PCD stands for Propaganda Cum Distribution and is a distribution model in which a pharma franchise is granted to independent distributors or individuals who can promote and sell the product in a specified territory, while the manufacturing is done by the parent pharma company. In this business model, the pharma franchise is granted to the distributors who can carry out marketing activities like promotion and sales by themselves. The investors are provided with products at discounted rates so that they can make profits after selling them in the market. Pharma franchise involves the franchisee associating with the franchisor for promoting and selling their products in a particular area. This business model allows for the large-scale distribution of products. The pharma company does not have to worry about taking care of any aspect of marketing and sales as these tasks are carried out by the pharma franchisee selected by them.   The concept of the  PCD pharma franchise has been around